# Launch Kit — Start Here
*Everything below is written, working, and ready to ship. Work this list top to bottom.*

## Day-by-day (first 14 days)
| Day | Action | Asset |
|---|---|---|
| 1 | Record the demo video (60–90 sec) | `DEMO_VIDEO_SCRIPT.md` |
| 1 | Add email capture live (already built into `landing/`) + post first SEO article | `SEO_ARTICLES.md` #1 |
| 2 | **Hacker News launch** (Tue–Thu morning ET) | `HN_POST.md` |
| 3 | DM 25 ghostwriters (code: GHOST100) | `EMAIL_SEQUENCES.md` #1 |
| 4 | **Product Hunt launch** | `PH_KIT.md` |
| 5 | Post to 5 writing communities (code: EARLY50) | `SOCIAL_PACK.md` |
| 6–7 | Email 10 contest organizers | `EMAIL_SEQUENCES.md` #4 |
| 8 | Publish SEO article #2, ship badge to every user | `badge/` generator |
| 9–10 | Email 25 integrity officers (with personal playback links) | `EMAIL_SEQUENCES.md` #2 |
| 11 | Recruit 5 affiliates from happy users | `AFFILIATE_ONEPAGER.md` |
| 12 | Publish SEO article #3 | `SEO_ARTICLES.md` #3 |
| 13–14 | Review metrics, double down on winner, publish #4 | Playbook dashboard |

## Live promo codes (working in the API today)
| Code | Grants | Uses | For |
|---|---|---|---|
| `EARLY50` | 3 free certs | 50 | Launch communities |
| `GHOST100` | 50-pack | 100 | Ghostwriter DMs |
| `CONTEST` | 1 cert | 2,000 | Contest organizers to blast |
Redeem: `POST /v1/billing/redeem {email, code}` (wired into checkout page).

## The flywheel you now own
Recorder → certificate → **embed badge** on portfolios → verifier clicks → **email captured** → affiliate/referral cut → verifier becomes customer. Every endpoint for this loop is implemented and tested.